Social Media Podcast

Edition 54 - Meilee talks Kitchen Nightmares with Gordon and, the ABC of what not to do on Social Media

Sat, 18 May 2013 22:39:47 +0100

We released Social Media Podcast No.53 four days ago to discuss the incredible story of Amy's Baking Company in Arizona. The story was originally brought to our attention by Meilee Anderson, a Social Media Podcast listener in Seattle who was kind enough to let us know about the Facebook meltdown as it was happening last Monday evening.

If you have listened to Social Media Podcast No.53, you will know the Facebook likes had gone from around 1680 on Monday evening to 50,000 on Wednesday afternoon - they now have 91,352 on the page and it is continuing to grow.

On podcast No.54 we are fortunate to be joined by Meilee Anderson from Seattle for a chat about the feeling towards Amy and Samy in the United States and where we think the story will go from here.

There is a 'Grand re-opening' planned for Tuesday 21st May when the owners will host a press conference when they claim they will reveal what actually happened to their Facebook page. On the podcast, Meilee and Gordon discuss the planned re-opening and the appointment of a PR company to handle the crisis. We also explore the general feeling towards the couple and whether the situation is in any way recoverable for them.

If you haven't seen the programme yet, you can watch it below, it really is an amazing episode that reveals just why this became such a big story.

Edition 53 - Amy and Samy feel the heat in the kitchen - What are the customer service lessons?

Thu, 16 May 2013 03:03:37 +0100

For some time now we have been planning to do a Social Media Podcast about the increasing importance of social media for customer service however, the recent incredible story of Amy's Baking Company Bakery Boutique and Bistro has prompted us to make the podcast now. We were alerted to the story on the evening that it started to unfold on Facebook by Meilee Anderson, a Social Media Podcast listener from Seattle - thank you Meilee for bringing this to our attention in the UK.

Because Meilee contacted us early on we were able to see much of the story unfold and when we first looked at the Facebook page it had around 1680 likes; we actually did a screen grab at 1802 likes and now, 48 hours later, the page has 62,067 likes. During the podcast recording earlier today the total went form around 48,000 to 50,109.

Click to view full size
Normally growth like this is good news but not for Amy and Samy, the owners of Amy's Baking Company Bakery Boutique and Bistro, this is a genuine kitchen disaster that even Gordon Ramsay couldn't have predicted. In fact, Gordon Ramsay was instrumental in flaming the fire that very quickly got out of control.

In the podcast we discuss this monumental kitchen nightmare and explore what went wrong, what is continuing to go wrong and whether the situation is in any way recoverable - listen to our opinion and feel free to leave your own comments here on the blog.

Having examined the issue, we then go on to explore the wider issue of customer service in a social media environment. We look at the sharp increase in customer service enquiries on social media platforms and the willingness of consumers to commit their enquiries, complaints, and compliment to public platforms.

Many organisations are not fully prepared for dealing with customer service issues on social media platforms; there is a tendency to leave it to the marketing team rather than hand it over the customer service experts. We discuss what should happen and what action organisations need to take if they are to successfully deal with customer service issues online.

Some of the things we discuss in this podcast include:
Amy's Baking Company Baker and Boutique
Velocity Digital - Mike McGrail's blog post on the Amy and Samy Facebook meltdown
Who should respond? - Marketing Department or Customer Service Department
The blurring lines between marketing and customer service
Virgin's recent Facebook problems
Why you should embrace negative comments
The Drum article about the cost of bad customer service
Zappos - An excellent model for online customer service; practicing what their core values preach
Humour - Can you defuse a situation with humour?

Edition 52 - Is Facebook becoming anti-social?

Tue, 16 Apr 2013 19:25:30 +0100

We're delighted to be back with an almost full team on Social Media Podcast 52, We have, Gordon White, Kyle Murdoch, Derek Howie, Joanna Robb and Malcolm White all taking part in some lively debate and good hearted banter around the world of social media. Unfortunately, Iain Murray wasn't able to join the recording session, hopefully he'll make it back for the next one.

It may also be a first for the Social Media Podcast that we managed to keep the chat to under an hour but, riveting none-the-less!

One thing we must apologies for is the hissing sound in the background of some of this recording; we were attempting to try out a new Blue Tiki USB Microphone while simultaneously recording using our usual equipment, what we didn't realise was the Blue Tiki was causing some interference with our normal recorder. We've cleaned up the sound as best we can and hope it doesn't affect your enjoyment of the podcast too much.

Even though we got this recorded in record time we did manage to squeeze in lots of chat and hopefully some interesting information. Derek begins by updating us on the topic of the last podcast about kids using social media before we move on to a range of interesting subjects, here are some of the things we talk about:

We explore lots of things including:
The recent changes on Facebook and a drive to raise revenue
Facebook's lack of transparency about future features - is this good for brands?
The new Facebook App
The apparent increase of video content being shared on Facebook
Tweetdeck- Is it on its last legs?
Tablets - Are they on their last legs - Gordon suspects they could be!
iTunes, and in particular, podcasting gaining in popularity
Football clubs are going global with social media
Why footballers need much better training
Is there such a thing as a social media fail?
YouTube gets a Norwegian footballer in on the game
As You Like It Holidays use social media to recruit ambassadors
Jet2 Party Plane promotion
Why KLM fly around airports doing kind acts
Jennifer Holloway's new book is published - Personal Branding for Brits
Are Apps on the wane?
Adobe Creative Cloud has a silver lining
We hope you enjoy the podcast, if you have any comments to make or topics you would like us to discuss please leave them here on the blog or on our Facebook Page.

Edition 51 - Should kids be taught and allowed to use social media?

Wed, 20 Mar 2013 22:52:38 +0000

If you have been following the fatBuzz blog or keeping up-to-date with us on Facebook and Twitter, you will have no doubt noticed that there has been a lot of discussion recently around Internet safety and the increasing prevalence of underage social media use.

So, for Social Media Podcast 51, we decided to take it one step further and find out what education professionals think of social media and discover what exactly is being done to teach social media in Scottish schools.

fatBuzz's Derek Howie and Malcolm White visited EdICT Training's offices to discuss this contentious issue with Miriam Duffin, Pre-12 Contract Manager at EdICT Training, Laura McLean, headteacher of St Timothy's Primary School and John McGuirk, depute headteacher of St Timothy's Primary School.

Podcast No. 51 is packed with in-depth, informative conversation -and although it's an unusual line-up - there's the normal banter and light hearted fun you've come to expect when the Social Media Podcast team get together.

We discuss a whole range of issues related to social media, education, and Internet privacy, including:
Privacy - Are children aware of online privacy?
Age Limit - What age should children be allowed to use social media? Are children putting themselves at risk by pretending they are older online?
Education, education, education - Should social media be taught as a core module as part of our curriculum?
Schools are teaching about the dangers of social media - but is there enough focus on how powerful social media can be?
Is it time for a change of direction? Focus on the positives on social media rather than the negatives?
Who should be teaching social media? Should it primarily be teachers or parents?
Listen - Do we need to listen to children's opinions more?
'Digital native' - Is this commonly used term a myth?
Cyber bullying - is it a serious problem?
Does social interaction limit personal interaction?
During the podcast, Laura asked if we would be willing to record a podcast with the St Timothy's Primary School pupils to discuss social media and shared learning, so watch out, that just might be Social Media Podcast 52!

This is a very informative podcast well worth listening to if you have young children or relatives, or simply if you are interested in social media and Internet safety.

We hope you enjoy the podcast. If you have any comments to make or topics you would like us to discuss in the future, please leave them here on the blog, or on our Facebook Page.
We hope you enjoy the podcast, if you have any comments to make or topics you would like us to discuss please leave them here on the blog or on our Facebook Page.

Edition 50 - Public, but not in the public domain...Digital Copyright explained

Sun, 10 Feb 2013 20:31:45 +0000

DIGITAL COPYRIGHT

In this edition Gordon White, Managing Director at fatBuzz Ltd, has a really interesting discussion with Austin Flynn, Partner at Morton Fraser and Sam Price, Associate at Morton Fraser. I caught up with them in their Edinburgh office to discuss the use of images online and to find out a bit about Creative Commons Licenses.

Many people wrongly assume that if an image, video or music file is made public on the Internet it's in the public domain, Austin and Sam explain why this is not the case. The discussion explores some of the myths and mistakes that people make when using images found on-line. They also clarify the different types of Creative Commons Licenses and the restrictions that can apply even when you're buying images from photo libraries.

This is a very informative podcast well worth listening to if you every use images in your content.

Edition 49 - REmember When Facebook's share price was $38, now it's almost half but they have 1 billion users!

Mon, 08 Oct 2012 00:44:40 +0100

We're back with Social Media Podcast No.49 and it's a slightly different line up from usual, Kyle had to take care of some urgent client work but we are joined by a couple of first-timers on the podcast. Taking part in Social Media Podcast Episode 49 we have Gordon White, Iain Murray Derek Howie and Joanna Robb.

As usual, we have some lively debate and chat around the world of social media and we bring you some useful examples of social media campaigns that have gone well, and some that have not gone so well.

One of the things we discuss is the Friends Reunited #RememberWhen campaign run at a recent charity ball when they used disposable cameras and a hashtag to engage people both on the night and, on the Friends Reunited platform. Here is a picture of the Friends Reunited cameras that were used at the Cash for Kids Ball which ultimately raised £250,000 ($403,000) for charity.

HELP US WITH OUR 50th EPISODE

The next Episode is No.50; we would like to make it a special edition by getting some comments from you - these can be sent by email, Twitter or, posted on the Social Media Podcast Facebook page. Better still, why don't you send us a short audio message and we'll play it on the podcast - send audio messages to gordon@fatbuzz.com

We would really welcome as many comments and contributions as possible so please send them to us as soon as possible.

Podcast No.49 is packed with great conversation and information from the world of social media - there's also the normal banter and light hearted fun you expect when the Social Media Podcast team get together.

There's a lot in this one including:

Audi's ProgressIs campaign - What lessons can we learn from the competition and the two finalists, John Garcia and Jet Set Brunette?

The fatBuzz Training Day for charities, oversubscribed but we may have some good news for the charities on the waiting list!

iPhone 5 - Leaves its mark, but is it different enough?

Samsung vs Apple, the battle rages on

Will Microsoft's phone be the next big player?

Friends Reunited - their interesting #RememberWhen campaign

Iain's a finalist in the National Geographic Photographic Competition - does he need our votes?

12 Principles of Social Media Marketing - we discuss an excellent blog post from Jeff Bullas

Bing teams up with Klout - are these 'scoring' sites of any real value?

Social analytics tools - are they an expensive luxury?

ROI - Are your expectations and goals realistic?

Facebook features strongly in our discussion including the following: Facebook Gifts, Facebook Offers, the alleged Facebook fail

Facebook also loses a clients' Facebook page and they wont respond to us - is the real price of 'free'?

TV hit series, Once Upon a Time's Fan Club adopt With Kids as a their Charity and raise lots of money online after watching a video of Robert Carlyle on YouTube. We discuss the global donations for this small but worth while Glasgow charity.

Facebook pass 1 billion users but are more than half their users still frustrated with Facebook's mobile experience?

Pinterest - great for certain brands but are people realising the potential?

Edition 48 - Angels eat shortbread and, has Apple finally got it wrong?

Sun, 09 Sep 2012 21:33:39 +0100

At long last everyone is back from holiday and we've (almost) got our refurbished offices back. It's been a bit of a gap since the last podcast but, we're back and straight into the usual banter and social media chat.
Taking part in Social Media Podcast Episode 48 we have Gordon White, Kyle Murdoch, and Iain Murray The extended break since the last podcast means there's lots to cover in this podcast and, we've tried to include some more examples of what fatBuzz are doing with clients and how they are using social media to market themselves.
As usual, the banter is good and the conversation moves along with good humour and, we hope, some interesting information from the world of social media and emerging technology.
We're fast approaching Episode 50; have you any ideas what we should do or, do you want to take part? Let us know - email gordon@fatBuzz.com or kyle@fatbuzz.com.

Edition 47 - Google+ has 250 million active users and, Elvis is alive and Tweeting!

enquiries@podcastmatters.co.uk — Fri, 06 Jul 2012 00:09:32 +0100

Taking part in Social Media podcast Episode 47 we have Gordon White, Kyle Murdoch, Kirsty Hunter, Iain Murray however, this episode could well be renamed the Google podcast because Iain was the only one who had done his homework. Nevertheless, we do manage to get the odd non Google topic squeezed in!

As usual, the banter is good and the conversation moves along with good humour and, we hope, some interesting information from the world of social media and emerging technology.

We're fast approaching Episode 50; have you any ideas what we should do or, do you want to take part? Let us know - email gordon@fatBuzz.com or kyle@fatbuzz.com.

Elvis gets a mention and, we chat briefly about Morton Fraser's fascinating podcast about what happens to your online stuff when you die. We also pose some new questions for our friendly legal experts about using edited Tweets as testimonials in your marketing material - we will be interested to hear their opinion this!

There's really a lot in this one including:
Google+ - Reposturing has begun and, 250 million active users?
Introducing Nexus7 - Great if you like your tablet half baked!
Google Play - Playing at being iTunes?
NexusQ - Ideal for Androids
Google Now - Big Brother's not watch you, he's directing you!
Microsoft Surface - Has it surfaced to soon?
Waze - A great way to get people to your chip shop?
Twitter - No longer feeding to Linked-In - great news!
Take some time to reduce the size of your community
Mon.ki - A Google Chrome add on that enables relevant Twitter messages to appear on your search pages now out of Beta
Google Analytics goes mobile
Facebook Emails - Big bad Facebook have a glitch
Elvis is alive and Tweeting!
Morton Fraser's podcast - Do you have a digital sock drawer? What happens to your stuff when you die
New Media Breakfast - Who won the big Social Media v SEO The Face Off?
Edited Tweets being used in Marketing material - one for our friends at Morton Fraser
What length are your Tweets?
We hope you enjoy the podcast, if you have any comments to make or topics you would like us to discuss please leave them here on the blog or on our Facebook Page.

Episode 46 - BrewDog vs Diageo and the clear winner is - Goliath

enquiries@podcastmatters.co.uk — Thu, 10 May 2012 23:04:58 +0100

This week a blog post promoted on Twitter became a global news story and it happened right here in Scotland. BrewDog, a small Scottish brewer, had a fight with the mighty Diageo.

A genuine David vs Goliath and we decided Goliath was the clear winner!
Listen to the podcast to find out why.

Taking part in Social Media podcast Episode 46 we have Gordon White, Kyle Murdoch, Kirsty Hunter, Iain Murray and a special guest, Gillian Linch or latest intern.

During the podcast Gordon uses the word "eejit" - a word printed on the mug he was drinking from at the time of recording: for the benefit of our overseas listeners, we though we should provide a definition of the word eejit.

EEJIT (ee-jit) Dialect, chiefly Scot. ~n. 1. idiot, simpleton, one not possessed of all their mental faculties; one who is unable to properly conduct their own affairs.

As you can imagine, much of this podcast is about the social media implications of the BrewDog story but we do manage to cram in some other great chat from the world of social media including the following:

The new Facebook App store - Another place to find pointless Apps!
LogosQuiz by AlicoD - A fun way to test your brand awareness
Twello - A directory for businesses on Twitter - but, is this social?
Quora - What's happened to it?
Mon.ki - A Google Chrome add on that enables relevant Twitter messages to appear on your search pages
Facebook Offers - How it works and, its viral possibilities
Facebook Offers - The real debate is a nuisance and will it put people off Facebook?
Google+ - Public hangouts or, should it be public hangings?
The New Media Breakfast - Contently Managed MD, Craig McGill and his forthcoming presentation about how the Whisky Industry uses social media
Facebook - A US Sheriff fires 6 staff for "liking" the Facebook pages of his political opponents
The Instagram Camera - A truly "iconic" design
Twitter - Were you one of the 55,000 whose data was breached?
Pinterest - Is the spamming issue costing them users?
Interactive Coat Hangers - Whatever next?
We hope you enjoy the podcast, if you have any comments to make or topics you would like us to discuss please leave them here on the blog or on our Facebook Page.

Edition 45 - Everything's Changing - Is the Google halo slipping as Friends Reunited is reinvented?

enquiries@podcastmatters.co.uk — Wed, 11 Apr 2012 19:05:55 +0100

We've got a great podcast for you this time around, lots of subjects covered and the usual lighthearted banter among the team. Taking part in Social Media podcast Episode 45 we have Gordon White, Kyle Murdoch, Kirsty Hunter, Iain Murray and a special guest, Fraser Bedwell from Poppy Scotland. Fraser joins in the general chat with the team and talks about the challenges and opportunities offered by social media for the charity sector.
In addition to the input from Fraser and the fatBuzz team, we managed to have a chat with Chris van der Kuyl, Chief Executive, Friends Reunited before we recorded the podcast and we talked about the 'reinvention' of Friends Reunited and got some insight from Chris about the future plans for the platform. We start this podcast where we left off on Social Media Podcast 44 with the question from Tim Barlow, Managing director, Attacat Ltdabout monetising blogs, thanks to Tim for the question and for his input on the topic. Here are some of the other topics we discuss in the podcast:

GCHQ's plans to monitor all emails and internet traffic - is it a step too far?
When sharing content is NOT social media
Employers demanding social media login details from employees
Is Google's halo slipping? - The recent blog post from ex Google employee James Whittaker on the change of culture and focus within Google
Where are they now? RIM, Nokia and Yahoo
Friends Reunited - the revamped platform explored and what did Chris van der Kuyl have to say about its future?
Kirsty's Friends Reunited "Love Story"
Nostalgia Marketing on Friends Reunited - is this something that is attractive to Poppy Scotland?
And Me Share App - the ultimate share button!
Magnum Ice Cream - there incredible journey through 17 web sites while collecting chocolate Bon Bons!
The new fatBuzz 'InfoGraphic' Facebook Page
Google Glass concept - is this a step too far? Link to Google Glass video Link to Google Glass spoof video
Is social media making us anti-social?
My1Login - a Glasgow based start-up featured on the BBC web site
Lady Gaga's new social network site
The Masters Golf App
Facebook Timeline Pages to be discussed at the next New Media Breakfast

Edition 44 - The 'P' Edition - Facebook Pages, Pinterest, Posterous, PeerIndex, Podcasts, iPad3 and IPOs

enquiries@podcastmatters.co.uk — Tue, 20 Mar 2012 01:59:04 +0000

The latest Social Media Podcast is now available for download with the usual banter and light hearted chat about all things social media. Taking part in Social Media podcast Episode 44 we have Gordon White, Kyle Murdoch, Kirsty Hunter, and Iain Murray.

One common theme seemed to be the letter "P" on this podcast - Pinterest, Pin-It and, Pages were just some of the topics. I must confess immediately that I learned something since we recorded this podcast; when discussing Twitter's recent acquisition, Iain talked about "Posterious" which I questioned on the podcast thinking it should be "Posterus", which I've since found out could be from the Latin posterus 'following'. In fact, we were both wrong; the name is Posterous. Perhaps our friendly expert Linguist, Sally Goetsch can shed some light on what the name might mean?

We also discuss the launch of the new iPad 3 (the podcast was recorded the same day as the UK launch) and we ask why their didn't seem to be the usual buying frenzy surrounding this release. In fact, we ask if the Glasgow Apple Store really needed the crowd barriers that were neatly stacked outside the shop which was well stocked with the new iPad even at 3pm on launch day.

The good news is that we managed to keep this podcast under one hour but, we still manage to cram in lots of chat from the world of social media including:
The iPad3 - Iain and I managed to sneak a look at the latest offering from Apple just before we recorded the podcast. We also discuss the fact that there didn't appear to be the same buying frenzy this time around.
Unfortunately, Tesco don't honour online errors in the same way that Zappos did last year
ClikThis App
Still no natve Android Apps for DIGG or Pinterest
Posterous - we discuss the sale to Twitter, even if we do get the name wrong!
Facebook's IPO - Is it already reshaping Facebook. We also mention how the disclosures are starting to filter through with recent acknowledgements that the number of unique users could have been overstated by 40 million and, the large number of pending law suits against them.
Facebook Timeline for Pages - the new Page layout and how that will affect the way some organisations operate their business pages
fatBuzz's new "Infographic" page on Facebook
Steve Jobs doll, we get a comprehensive answer courtesy of the Morton Fraser Podcast on Image Rights
Pinterest - Is it a 'girly' tool and what's making it so popular at the moment. We also discuss the various copyright issues that are emerging around Pinterest
Influence measurements platforms like Klout - how accurate are they? We look at various platforms such as: TweetReach, PeerIndex, Klout, Tweetstats, Crowd Booster, Twenty Feet and, My Web Career
Social Media Monitoring tools - are they overpriced?
ROI - will it become less of an issue for organisations?
Scheduled Tweets - good or bad practice? Also, see Jennifer Holloways guest blog on this topic
Kony2012 - Is it all it appears to be? Most of our team didn't really trust the video.
Consumption - How often do you watch 100% of a video or, read 100% of an article or blog post?
Tim Barlow from Attacat asks, "Are bloggers who charge contributors for guest posts right to do so? Is there better way to monitise a blog?" We would like to discuss this in greater detail on Podcast 45 so, if you have an opinion please get in touch via the comments below. Or, perhaps you would be willing to come on the podcast and discuss it. Thank you to Tim for the suggestion.
We hope you enjoy the podcast, if you have any comments to make or topics you would like us to discuss please leave them here on the blog or on our Facebook Page.

Edition 43 - Even the best Augmented Reality Apps can't change the colour of Iain's phone

enquiries@podcastmatters.co.uk — Mon, 13 Feb 2012 10:09:41 +0000

Taking part in Social Media podcast Episode 43 we have Gordon White, Kyle Murdoch, Kirsty Hunter, and Iain Murray.

This one was recorded last thing on a Friday and that weekend feeling was already setting in while we were taking a look at recent events, news and updates in the world of social media. This light hearted exploration of all things social takes in a number of interesting topics and throws up the usual variety of opinions.

On Social Media Podcast No.43 we discuss the following:

The Steve Jobs doll - We start by clearing up a question from the last podcast - can you patent a person?
Lead Generation - Kirsty finds some survey results from Hubspot about which social media platforms businesses find most effective for lead generation. Link to article
Social Media Profiles - Recent cases where employers have been taken to tribunal for using information gained on social media platforms when considering candidates for jobs.
Freedom of Speech - Does the law interfere too much in what's said on social media platforms?
Facebook IPO - Are we about to see a new much more commercial model from Facebook and, is Sponsored Stories already going too far?
Scottish Independence - Does Facebook's love affair with Ireland indicate the way forward for Scotland?
Shazam - A great new way to link off-line and on-line activity
Augmented Reality - We explore lots of great examples of practical, (and some not so practical uses of augmented reality.
Pop-Up Books - Could these be a threat to traditional publishing in the future. Link to Pop-Up Book video feature on Digital Buzz
Business Cards of the future - Great idea for business cards with video content! Link to YouTube Video
Nissan's new augmented reality App - Choose the colour and spec of your car via Nissan's new App. Link to YouTube video about Nissan's App
Audi's augmented reality App - Another car manufacturer using the latest technology to preview its cars. Link to Audi's App video on YouTube.
ARMES using augmented reality in the architectural industry - Could this spell the end for model makers? Link to ARMES Video on YouTube
IKEA's iPhone App - Choose your furniture and see what it looks like in your home before you buy. Link to IKEA video on YouTube
Phoenix Car - Phoenix Car take a new approach to content. Link to Phoenix "I want to go green" blog post
Kindle - Bring technology to every generation.
IonRoad - A really pointless App (unless it knows how to work the foot pedals!!!
GPSTuner - An almost pointless App!!!
TweetDeck - It wasn't broken so why try and fix it?
Symantec got hacked - PC Anywhere ended up everywhere!!!
Apple iPad3 - Liesten to what we would like to see it do
Phone Colours - Should men be allowed to have white phones?
Windows 8 Tablet - What will it include and, will it spell a revival for Nokia?
Groupon, is the bubble is burst? - Groupon don't deliver on what they said they would... again!
Great Service deserves a mention - Well done Moo and Kimtag
We hope you enjoy the podcast, if you have any comments to make or topics you would like us to discuss please leave them here on the blog or on our Facebook Page.

Edition 42 - Why things are not always so Black and White and lots more!!

enquiries@podcastmatters.co.uk — Fri, 20 Jan 2012 00:32:55 +0000

Taking part in Social Media podcast Episode 42 we have Gordon White, Kyle Murdoch, Kirsty Hunter, and Iain Murray.

All back and refreshed after the festive season break, we resume the usual banter and chat about social media, gadgets and relevant (and sometimes not so relevant) news items. As normal, we have the odd disagreement and a few laughs as we talk through an interesting and varied list of topics and, for the first time, we announce the winner of our fatBuzz Social Media Podcast Green Award!

On Social Media Podcast No.42 we discuss the following:

The Steve Jobs doll - Can you patent a person?
Linked-In - The user who claimed constructive dismissal because of content posted on his profile and his online CV. For more information on this you can read the blog post by Innes Clark, Partner with Morton Fraser
Personal profiles - do you have a different persona on-line?
Posting content - why do people share so much information on-line?
Rupert Murdoch - he joins Twitter and immediately picks a fight with Google
Steve Jobs book - what Kyle didn't have to say about it!
MyPermissions.org - a new platform for managing your on-line permissions
FitBit and Endomondo - Iain's useless fitness apps
Augmented Reality - where is it at and is the cost of entry a barrier to greater uptake?
QR Codes - Heineken's great campaign and other good ideas
The new fatBuzz Social Media Podcast Awards - who wins our first award? The Green Award
Mark Zuckerberg - Gordon gets an email from the Facebook founder
Top level domain names - the new top level domains - are they a license to print money?
Wikipedia - the first internet strike
fatBuzz.TV - a new resource from fatBuzz
NetFlix - the UK launch
Zappos - the recent data breach and the strange decision to shut down telephone lines and block the blog outside the US
Facebook Insights - the new Facebook Insights has been released with lots of useful information for brands
Recommended Blogs - do you have any blogs you would recommend to other listeners?
Targeted Social Media Marketing - we discuss the benefits of building a relevant community

We hope you enjoy the podcast, if you have any comments to make or topics you would like us to discuss please leave them here on the blog or on our Facebook Page. www.facebook.com/socialmediapodcast

Edition 41 - The Christmas Edition with a very special treat at the end!

enquiries@podcastmatters.co.uk — Fri, 16 Dec 2011 01:13:57 +0000

Taking part in Social Media podcast Episode 41 we have Gordon White, Kyle Murdoch Kirsty Hunter, and Iain Murray. This is the "Christmas Episode" and, whilst we do go "off theme" once or twice, it is generally a Christmas edition. There's the usual lively debate and a very special treat at the end - We have Britain's Got Talent's Edward Reid's Christmas Single recorded for Aberlour Child Care Trust.

We've put the single on the podcast so that you can listen before you buy! Yes, we want you to go to iTunes and download the single - every single penny raised will go to help the children supported by the great work done by Aberlour. So, as a favour to the Social Media Podcast team, please buy a copy of the single (or the full EP) it's well worth the money.

As with recent episodes I have listed the topics in a slightly different way the feedback seems to be that you liked this method of highlighting the various topics we argue about.

On Social Media Podcast No.41 we discuss the following:
The New Twitter Business Pages
@SantasPage - a fatBuzz experiment
Twitter - Are brands truly engaged with their Twitter followers?
Twitter - the new mobile App
Google - The new home page layout
Google+ - The new fatBuzz Google+ Page
The "Big" Storm - #HurricaneBawBag
Heineken's Christmas Tree - The giant TV Tree in Singapore
John Lewis and Waitrose - A collaboration with QR Codes
Christmas Apps - "Deck the Screens", Charlie Brown & Christmas List
The Story of Christmas - A Social Network Christmas
Iain's 3 stupid gifts - Listen and judge for yourself!
Iain's new Samsung Galaxy - and the much better iPhone4S!!!
Adobe - No further development of Flash Player on mobile devices
Monitoring Social media during the holidays
The fatBuzz Winter Gift - we reveal what it is
Android open a store - in Australia!
Portable North Pole TV - ideal for the kids this Christmas
Aberlour Child Care Trust - the Christmas single with Edward Reid
We hope you enjoy the podcast, if you have any comments to make or topics you would like us to discuss please leave them here on the blog or on our Facebook Page.

Edition 40 - Google+ may conquer the World (slowly) and, Apples may be cheaper next year

enquiries@podcastmatters.co.uk — Tue, 22 Nov 2011 23:40:56 +0000

Taking part in Social Media podcast Episode 40 we have Gordon White, Kyle Murdoch Kirsty Hunter, David McKinlay and Iain Murray. This episode seems to have lots of laughter and plenty of the usual disagreements between Iain and Gordon - we may need another referee to decide who's right with some of these topics!

David McKinlay is our latest recruit at fatBuzz, he was thrown in at the deep end with this one because he only started his new role as developer the same day as we recorded this podcast - a big welcome to David, we look forward to his contributions in the future.

As with the last episode I have listed the topics in a slightly different way the feedback seems to be that you liked this method of highlighting the various topics we argue about.

On Social Media Podcast No.40 we discuss the following:
Google+ - flop, success, slow burner? - we discuss this at length
Google+ Business Pages - could this be the making of it?
Facebook - the new Timeline
Social Media Privacy Settings - an even greater need to take control
Google Music and Google Video - the latest news
Google App Store, iTunes and iCloud - what's been happening
Spotify, NetFlick,ILoveFilm - they all get a passing mention
Steve Jobs - A sad loss
Social Media Strategy - why you must have one
QR Codes - A look at Dean's new Recipe Book and QR Codes
Touchnote - they're doing Christmas Cards
Banjo App - Iain explains what it does
SiRi - why it can't find www.fatBuzz.com
UVoucher - Iain gets cheap Pizzas
CardMobili - Iain explains this pretty pointless App
AA Safety Cameras and Cams Ahoy - Why Gordon doesn't need such Apps
Sky+ and SkyGo - what's happening with these new versions
Smartr and Xobini - how the curate your engagement
Aura PR - We answer Lauara's question about using video for business
iPad - Should Apple go cheap to protect market share - a good arguement to finish
We hope you enjoy the podcast, if you have any comments to make or topics you would like us to discuss please leave them here on the blog or on our Facebook Page.

Edition 39 - Everybody's leaving Facebook again!!! Twitter Kiss the Blarney Stone and my car has more USB ports than my MacBook Pro!

enquiries@podcastmatters.co.uk — Thu, 29 Sep 2011 22:43:53 +0100

Taking part in Social Media podcast Episode 39 we have Gordon White, Kyle Murdoch and Iain Murray with the usual lively discussion. There's been lots to talk about since the last podcast, Mr Zukckerberg has seen to that. So, as you would expect, the recent Facebook changes feature heavily at the start of the podcast but, we also find time to talk about a host of other topics.

For this episode I have listed the topics in a slightly different way and I would appreciate your feedback about whether this is better than the post Social Media Podcast No.38.

On Social Media Podcast No.39 we discuss the following:

Facebook - the changes so far
Facebook - more changes to come
Facebook - mobile platform
Google+ - should they be worried?
Facebook - privacy settings more important than ever
Personal Branding - more important than ever
Communities - how many people can you realistically engage with?
Twitter - Kissing the Blarney Stone
Scotland - should it become a tax haven?
Groupon - all's not well
Tumblr - what's Richard Branson up to?
JellyBook - like Groupon it's finding it difficult to do deals
Social Media Week - a success in Glasgow
Your social media - who controls it?
QuickBuzz - the new fatBuzz video tips
Facebook - scams
Linked-In - Is it the most improved platform?
Collaboration - It works, live with it!
Hashtags - powerful yet misunderstood
Direct Mail - It works, live with it!
Gordon's New Car - well done Victoria Beckham
Augmented Reality - is it on the wane
Hashtags - ours needs to be used more often #MediaPodcast
PressReader - still impressing Iain
Dodo Case - the most exclusive case in the World!
Apple - complaint about an AppleStore purchase from Gordon!

Edition 38 - Google+, Iain's confesion and much more...

enquiries@podcastmatters.co.uk — Sun, 04 Sep 2011 16:45:33 +0100

We are back after a short break during the holiday period, on Episode 38 we have Gordon White, half of birthday boy Kyle Murdoch, Kirsty Hunter and Iain Murray for some lively discussion and the usual measure of banter and disagreement!

We start with a chat about Google+ - could this be something that Iain and Gordon agree on? - You need to listen to find out! We explore what Google+ is and who is it competing with and, is it one major social media platform too many?

Facebook has also undergone some major changes since the last podcast so we look at what's new here and what we can expect in the near future. This discussion also questions how good, or bad, the big 4 (Facebook, Twitter, Linked-In and Google) are at actually communicating with their users - your thought son this would be much appreciated.

Other topics we explore along the way include:
Social Media in the workplace - are attitudes changing?
Iain confesses he's finding weaknesses with Android
Apple's customer service - is it the best you can get?
Steve Jobs and his retirement - Can he be replaced?
What's next for Apple?
App Stores - Are there too many around?
Widgets vs Icons
Coca-Cola's Facebook Fan Page was not originally set up by Coca-Cola which leads us to chat about the difficulty brands are having with talking to their end users for the first time.
IKEA's new television advert and how it is part of a campaign that includes some very clever YouTube/Facebook promotion
QR Codes and their increasing popularity as predicted by Social Media Podcast 140 years ago!

We also give a big thanks to CC Chapman for the fantastic video introduction for the last New Media Breakfast and also to Jennifer Holloway for the first of her guest posts on the fatBuzz Blog.

Finally, we take a look at some Apps that have caught our eye including: Press Reader, News360, Nova, Optiscan, CatchNotes, Zinio and TouchNote.

Edition 37 - Facebook and other things...

enquiries@podcastmatters.co.uk — Thu, 23 Jun 2011 04:04:15 +0100

Let me say from the outset that we made a cardinal error with this podcast - Gordon White, Kyle Murdoch and Iain Murray all gathered to record this episode at the appointed time, sat down to discuss (very roughly) what we would talk about then discovered no one had brought the recorder! Fear not, fatBuzz usually find a fix for such problems and we actually recorded it via one of our large Sony cameras.

The edition does tend to focus a lot of Facebook; largely because we had just completed three "Facebook for Business" New Media Breakfast in the preceding six days! In that period we had all attended the Entrepreneurial Exchange Conference at Gleneagles where much of the speaker's content was about the use of social media in their businesses.

We also discuss the relevancy of your community and the need to develop a following that is relevant to your business and, the usefulness of Twitter and Facebook Lists.

We talk about a couple of influential social media business people, Michelle Mone of Ultimo and Richard McKay of Richard McKay flooring.

Other subjects include:
Tommy Sheridan blogging from jail (But now he isn't!!!)
Groupon's timing on going to the market
Glasgow's Great Deal and Edinburgh's Great Deal
Facebook Deals
Facebook Sponsored Stories
The diabolically bad Facebook Mobile Platforms
QR Codes - Mitch Joel's blog about how they can create a negative experience for a brand
Gaynor MacIntyre of MacIntyre's of Edinburgh and her QR Code
WAZE - An application for traffic management using Geo-Tagging and Twitter
Cloud Computing, Apple iCloud, DropBox, Google Cloud etc.
Two Boys Opera and the viral video - Can I be Your Friend?
Personal Branding Online with Jennifer Holloway
To book a 1to1 meeting with Jennifer email fiona@fatbuzz.com
Our new Social Media Podcast Facebook Page

Edition 36 - Sallie Goetsch...the boxing referee

enquiries@podcastmatters.co.uk — Tue, 17 May 2011 01:17:40 +0100

Social Media Podcast No.36 is slightly longer than the usual podcast but, well worth listening to. Following Social Media Podcast No.34 (The boxing edition), Sallie Goetsch contacted us about the stats Iain and I were using to argue the case about Andriod vs iOS, she was concerned that we were not comparing like for like so, we invited her to explain. In Social Media Podcast we enjoy some light hearted banter about the arguement and Sallie explains the difficulty with statistics and why we should beware who is presenting them.

We also took the opportunity to have a conversation with Sallie about her work and some social media related issues, during the chat we discussed the following:
The power of podcasting as a communication tool
Sallie's forthcoming podcast workshop
Audioboo and other "simple" ways to podcast
The deterioration of the English language, bad grammar and people's fear of writing
I'm sure you'll find the conversation extremely interesting with a suitable balance of fun and serious commentary. Following the interview I also comment on something that Sallie does very well and others do very badly; deciding when something should be said off-line as opposed to on-line.

To help you identify Sallie and myself, the voice in stereo is Sallie's and mine is in mono (basically becuase I'm stupid and didn't check the settings on the recording tool I downloaded minutes before Sallie and I recorded the podcast!!!) My apologies.

The usual team of Kyle Murdoch, Iain Murray and myself (Gordon White) then go on to discuss a range of topics from the world of social media including the following:
Telstra's social media training progress
Social Media Policies - Link to examples on www.socialmediagovernance.com
The rising popularity of QR Codes (Quick Response Codes) and how fatBuzz use Kimtag as a single QR Code linked to all of our on-line places
Personal branding and the importance of your reputation online - Link to www.reputation.com
The forthcoming New Media Breakfast on Personal Branding with Jennifer Holloway
EBay Shops - Does a 100% positive feedback rating add to the sales value of your EBay store?
These are some of the main things we chat about dueing the podcast. In addition, we mention Spotify, iTunes, Amazon Cloud, LoveFilm, Audible.com and, Silverlight.

We also refer to a very useful piece of research conducted by Buddy Media which is available as a pdf download on Mashable - Facebook Engagement Data

Finally, we leave the podcast with an invitation to take a look at the latest marketing campaign from Range Rover for the new Ramge Rover Evoque. We intend to discuss this on the next podcast so, please take a moment to have a look and make a comment about it before we record Social Media Podcast 37.

You can also follw the Social Media Podcast on Facebook now - visit and "Like" the new Social Media Podcast Facebook Page HERE.

Edition 35 - The Legal Edition with Valerie Surgenor

enquiries@podcastmatters.co.uk — Thu, 05 May 2011 00:14:00 +0100

Firstly, our congratulations to Valerie Surgenor who, since we recorded this podcast, has become a Partner with MacRoberts, we wish her all the very best as she takes up her new role from the 1st May 2011.
In Social Media Podcast No.35 Gordon White and Valerie Surgenor discuss various topical issues around the law and social media, these include the following:

The progress (or non-progress) of the Digital Economy Act
The Bribery Act and potential web connotations
Where does responsibility lie with social media mistakes
Ownership of an employees online community
Cloud Computing - security and ownership of data stored in the cloud
European Union laws on notification of cookies on your web site
New rules about disclosure of data breaches

We would also like to thank Tim Barlow of Attacat and Derek Lally for the questions the sent in via Twitter for this podcast.

If you have any questions you would like us to discuss on the next Social Media Podcast please forward them to gordon@fatbuzz.com and we will be pleased to include them in our discussion. The next podcast recording is scheduled for the morning of Monday 9th May so, please send any questions or comments prior to this.

The information on this podcast is for discussion purposes only, it does not constitute legal advice; for advice on a specific issue please contact valerie.surgenor@macroberts.com

Edition 34 - Android and iOS get the boxing gloves on...

enquiries@podcastmatters.co.uk — Tue, 19 Apr 2011 01:46:59 +0100

In Social Media Podcast Gordon White and Kyle Murdoch from fatBuzz are joined by Iain Murray or Europa Services and Tim Barlow and Joel Lumsden of Attacat for a lively discussion about the latest news from the world of social media.

During our chat we examine the new Motorola Xoom and inevitably compare it to the new iPad 2 and during that discussion we talk about the absence of other players in the market, particularly Microsoft.

Following this we look at a whole host of subjects with the usual light hearted banter; subjects include the popularity of Twitter, Paper.li and an interesting introduction to Storify. Microsoft also come under fire for their attempt at Quick Response codes and we ask if Google +1 is just the latest attempt by Google to get into Social Media.

The Social Media Podcast would be incomplete without the latest chat about Facebook so, we touch on their continued dominance, the new Facebook Questions and, controlling the News Feed. During this chat we also look at other social media sites like Wayne's World and ask if any of these can really make any dent in the popularity of Facebook.

On the App front, we look at BA's (British Airways) new App for Executive Club members and Tripit.

As usual, the podcast is rounded off with an update about the New Media Breakfast when we bring you details of the next three breakfasts in Glasgow and Edinburgh.

Edition 33 - The "New" edition...new jobs, new guests, new iPad, new word and even a new Bride!

enquiries@podcastmatters.co.uk — Wed, 30 Mar 2011 00:20:10 +0100

In Edition No.33 we are joined by a couple of guests, Tim Barlow and Kiril Bunin of Attacat. We recorded this podcast immediately after the New Media Breakfast in Glasgow on Friday 25th March. Kiril was the presenter at the breakfast and he delivered an extremely interesting and informative presentation on Conversion Rate Optimisation. Such was the quality of the information, most attendees seemed to be hot footing it back to the office to review the user experience on their web sites.

On the podcast we discuss lots of new things - the new iPad gets the thumbs down, Iain Murray has a new job, the Oxford Dictionary has some new words...we even discuss a new Bride - more about that when you listen to the podcast.

We talk about Crowd Sourcing, Coca Cola, Maroon 5, Gold Corp, Lynx new advert, Foursquare, Twestival, Twitter's 5th Birthday, Facebook Places, Cupcakes, Facebook Sponsored Stories and much more.

Kiril chats to us about his presentation and the importance of Conversion Rate Optimisation and, we talk about the need to get CEO's and senior management to 'buy in' to social media and how organisations who's top management have bought in are succeeding with social media.

Edition 32 - The new office and interior design with John Dick & Son

enquiries@podcastmatters.co.uk — Sun, 06 Mar 2011 23:51:22 +0000

In Edition 32 we have the usual free flowing conversation about all manner of things social media, and a few that are not!

We review the recent New Media Breakfast with Tommy Mitchell of NVT Group where he talked about Cloud Computing, we discuss the new Facebook Pages and generally discuss some of the recent developments in social media. We are also joined by special guests, Sally and Bruce Dick of John Dick & Son who talk about their recent adoption of social media and they help us review a few iPad Apps for Interior Design which include: Decor Advisor, Cool Hunting, Houzz and Dream Home.

We also compliment AudioBoo for some great customer service when we needed help ahead of a very unusual Burn's Supper. There is also a quick review of a great App for artists called ArtRage and we also get a plug in for Gordon's Facebook Page - Gordon White's Art

Other things mentioned include: deck.ly audible.com dropbox

We have decided to use a new hashtag for the Social Media Podcast #SMPodcast We will be using the #SMPodcast to let you know when we're recording the podcast so that you can ask questions or suggest discussion topics. So, please follow the hashtag so that you can keep up to date with our recordings.

Finally, if you would like top be on a podcast either in person or, via Skype, please contact me at gordon@fatbuzz.com and we will try to get it organised.

Edition 31 - Phoenix Car Company invade NADA Convention in San Francisco

enquiries@podcastmatters.co.uk — Fri, 04 Feb 2011 04:18:54 +0000

In No.31 (not 32 as introduced at the start of the podcast) enjoy the usual banter with Gordon White, Kyle Murdoch and Iain Murray. eventually we are joined by Russell Smith, Sale and Marketing Director at Phoenix Car Group. We look at recent news and events around the world of social media and give a brief round-up of the New Media Breakfast about sharing content. A special thanks to Mitch Joel for his contribution to that event.

We then move on to discuss a range of topics including, Facebook Sponsored Adverts, CNN's iReport, DropBox iPad App, Prezi iPad App, the Dodo Case for the iPad, Citizen Journalism and much more.

Russell Smith then joins us to talk about the 15 strong team from Phoenix Car Company going to the annual NADA convention in San Francisco to learn more about customer service. He explains how the attendees staked their claim to a place on the trip via social media and, how they will be sending regular reports back from the convention via social media. We also suggested to Russell that Sallie Goetsch (Social Media Podcast No.24) might be able to help those who are new to blogging if they experience any difficulties whilst in San Francisco!!!

Edition 30 - dot.com collapse 2000 all over again?

enquiries@podcastmatters.co.uk — Tue, 11 Jan 2011 01:43:06 +0000

In No.30, the first Social Media Podcast of 2011, Gordon White is joined by Kyle Murdoch, Iain Murray, Malcolm white and Lynsey Wight. We chat about the recent valuations being banded around for Facebook, Twitter, Groupon and Linked-in... is this heading for the dot.com collapse of 2000 all over again?

We also look at Quora, DODO Cases (the superb new iPad case ordered by Gordon White), YouTube's new home page, the new iPad 2, Acer Iconia, Skype Video on the iPhone 4, Zazzle.co.uk and how Attacat have used a similar idea on their corporate tops.

We also talk about the importance of putting references to your on-line sites in your off-line collateral, the need to reset your Facebook privacy after the arrival of "Instant Personalisation" and, DIGG vs REdit vs StumbleUpon.

Closer to home, we look at the new web site for New Media Breakfast and how you can now get all of the information for each event in a single web location. We also have a new Facebook Page for the breakfasts and we've added a feed from the web site to the fatBuzz Iphone App.

You'll hear the usual informal chat, humour and general fun surrounding the whole world of social media culminating in the demonstration of my latest iPad App acquisition and my potential as a music DJ!

Edition 29 - Social Media chat and 2010 round up

enquiries@podcastmatters.co.uk — Tue, 21 Dec 2010 04:15:52 +0000

On Social Media Podcast 29 Gordon White, Iain Murray, Malcolm White and Lynsey Wight chat about social media and look back at some of the highlights from 2010.

Gordon reveals the elements of the new Facebook Pages he was lucky enough to see when reportedly a Facebook engineer mistakenly made them live last week. Gordon was working on the fatBuzz Page when the new layout and functions appeared for about 10 mins.

We also discuss the best new device of 2010 with surprising results from our poll. Listen in to her what our community though of this and many other favourites from the past year.

We also reveal a little more about the new fatBuzz offices, the new web site planned for New Media Breakfast and, the new fatBuzz App.

To round off the podcast we have music from Paul Levinson's album "Twice Upon A Rhyme" which has just been re-released as a remastered vinyl. Paul is author of the best selling book "New New Media" and he recently recorded a piece of video on Skype where he addressed the New Media Breakfast audience so, little urprise he chose the title, "Looking for sunsets (in the early morning) as the track for the Social Media Podcast.

The album is available in the UK as a download from iTunes, Amazon and eMusic and, the remastered vinyl is also available from Whiplash/Salvation Records in the UK. You can get it via eBay at: http://cgi.ebay.com/PAUL-LEVINSON-Twice-upon-rhyme-LP-Pokora-NEW-LISTEN-/110620958108?pt=UK_Records&hash=item19c185dd9c#ht_2627wt_754

Or, from the store at:

Whiplash Records
Anthony Nyland
12 Cronton park close
Widnes
Cheshire
WA8 5DR
United Kingdom
Phone: 0151|4244040
Email: sales@whiplashrecords.co.uk

And people can get more of my music, for free, with reviews, history of the album, etc at http://myspace.com/paullevmusic

Edition 28 - Valerie Surgenor joins us for a Social Media "Legal" Podcast

enquiries@podcastmatters.co.uk — Fri, 22 Oct 2010 16:16:54 +0100

In edition 28 we are joined by Valerie Surgenor, MacRoberts LLP, fresh from her appearance on the New Media Breakfast panel. Valerie explains the meaning of "Libel Tourism" and why it has become much more prevalent. We also discuss ownership of Social Media Profiles in business, the implications of moderating social media content, employers using social media profiles for vetting potential employees and, the inadequacies of many employment contracts.

We also explore whether or not bloggers need to be, ore should be, trained in defamation and, could Facebook Places possibly get you sacked?

fatBuzz Blog http://www.fatbuzzblog.com

fatBuzz web site http://www.fatbuzz.com

fatBuzz Social Network http://network.fatbuzz.com/

http://www.macroberts.com/content/content_488.aspx?returnurl=/content/content_426.aspx&returntext=Senior%20Associates&profileId=162

Download Social Media Podcast http://itunes.apple.com/gb/podcast/social-media-podcast/id304622936

Edition 27 - Gordon, Kyle and Iain discuss Linked-In Signal, Digg, TitterTim.es, Paper.li and much more

enquiries@podcastmatters.co.uk — Sat, 16 Oct 2010 22:08:34 +0100

On Social Media Podcast 27, Gordon White, Kyle Murdoch (fatBuzz) and Iain Murray (ConnectedFM) explore various Twitter related platforms like TweetTim.es, TweetMeme, Pepar.li and many others. We also talk about Linked-In Signal, the new Digg, Google and StumbleUpon.

Iain Murray tells us about his recent social media strategy to promote ConnectedFM at the Total Workplace Management conference in London and how he used a mixture of conventional advertising and networking with social media.

For the first time we are featuring an unreleased band, Unique Nights from Belfast, Northern Ireland. This is something we will do in future so, if you are a singer, songwriter or band, please send us your track and links to your web site and we'll get you on the podcast.

You can contact us at:

fatBuzz Blog http://www.fatbuzzblog.com

fatBuzz web site http://www.fatbuzz.com

fatBuzz Social Network http://network.fatbuzz.com/

ConnectedFM http://www.connectedfm.com

Download Social Media Podcast http://itunes.apple.com/gb/podcast/social-media-podcast/id304622936

Edition 26 - Live recording from the New Media Breakfast "Question Time"

enquiries@podcastmatters.co.uk — Sat, 25 Sep 2010 13:03:00 +0100

Edition 26 is a live recording from the 1st Anniversary of the New Media Breakfast. The event was "Question Time" style with a panel of 5 answering questions from the floor and, question sent in via Twitter, Facebook and email.

Our panel included:
Valerie Surgenor, Senior Associate, MacRoberts LLP
Ben Rogers, Operations & Business Development Director, Attacat
Belinda Roberts, Managing Director, Winning Entrepreneurs
Gordon McIntyre-Kemp Managing Director, Intelligise
Gary Ennis Managing Director, NS Design
Gordon White took the Chairman role for the event.

We had a range of questions on a variety of subjects including the following:

Can you explain the difference in my rights as a blog owner if I elect for a moderated or unmoderated blog?

And, what defines a moderated blog? Is a blog deemed to be moderated if:
• I choose to approve comments before they are posted
• I use a spam filter
• I delete offensive or, irrelevant posts

We are seeing more and more video online. Will this eventually overtake the written word and how can we stay ahead of the game with videos online?

What is the panel's advice for getting more people to view your video content?

Is it possible to have a meaningful social media presence using just one platform? If so, which one?

As a Non Executive Director of Scotland's largest Children's Charity Aberlour Childcare Trust we are working with fatBuzz to embrace and embed Social Media across our 47 locations in Scotland. What ideas do the panel have to help third sector organisations such as Aberlour get there opportunities, events and needs across to potential Staff, Volunteers, Individual Donors, Corporate Sponsors and Trusts?

Can you offer any guidelines about what proportion of your marketing budget should be spent on social media?

What content aggregator tools are available to assist with gathering and monitoring content?

Does the arrival of Google Instant require any radical amendments to my search marketing strategy?

Edition 25 - Gordon, Kyle and Iain chatting about all things social media

enquiries@podcastmatters.co.uk — Fri, 17 Sep 2010 22:07:54 +0100

In Edition 25 Gordon, Kyle and Iain chat about numerous topics social media related and even some that are not. We discuss Google Instant, the new Twitter, Facebook Places and how to check your privacy settings.

We also look at an exercise conducted by fatBuzz on Twitter that raised £1000 for Aberlour Child Care Trust by selling sponsorship of corporate branded cupcake boxes. Sticking with non-profits, we discuss "The Networked Nonprofit" by Beth Kanter and Allison Fine.

Iain tells us about his experiment using the printed media as part of a social media strategy. He also brings us up to date with the latest gadget and App news.

Recetly returned froma a three week trip to America, Kyle explains why the iPad was the perfect travelling companion.

We also explain why we have adopted the advice of Sallie Goetsch (Social Media Podcast 24) and added an audio player to the blog posts.

Edition 24 - Sallie Goetsch talks about her work

enquiries@podcastmatters.co.uk — Sun, 08 Aug 2010 22:40:30 +0100

In Edition 24 we are privileged to have Sallie Goetsch join us for a chat about her work and the current social media climate in the US.

Sallie is co-founder of Podcast Asylum, owner of The Author-izer and the Fileslinger Backup Blog. She is also a ghost writer (having written her first novel at the age of 19). a linguist with special expertise in Latin and Greek and, she is a regular speaker at podcasting and social media conferences.

Sallie talks about her work with Podcast Asylum, Filesliger Backup Blog and Strategic Name Development, giving us an insight about her work in social media. We also discuss the current podcasting and social media climate in the US and talk about her guest hosting on the FIR (For Immediate Release) podcast when she fills in for her good friend Shel Holtz.

Edition 23 - Valerie Surgenor talks about the Digital Economy Act

enquiries@podcastmatters.co.uk — Fri, 30 Jul 2010 22:31:59 +0100

We catch up with Valerie Surgenor from MacRoberts Solicitors to find out about Ofcom's Consultation Paper on the Digital Economy Act.

Edition 22 - A solution for Steve Jobs and the iPhone 4, The Buzz and Connect with FM

enquiries@podcastmatters.co.uk — Wed, 21 Jul 2010 15:20:46 +0100

The Social Media Podcast team are back to discuss a variety of social media topics including: the iPhone 4 problems and our revolutionary solution, Connected FM's new networking site, Poyzo, dlvr.it, The Buzz network from fatBuzz, the Wired App and a number of other topics. Often light hearted and always informative, this episode is well worth a listen.

Edition 21 - The Attacat team talk about SEO, Google Analytics and Facebook advertising

enquiries@podcastmatters.co.uk — Tue, 13 Jul 2010 18:44:47 +0100

Gordon and Kyle from fatBuzz are joined by the Attacat team, Tim Barlow, Ben Rogers and Joel Lumsden to talk about the SEO, PPC Advertising and Facebook advertising presentations they have been doing for the fatBuzz New Media Breakfast. We also discuss Kyle's new iPhone 4, Google Me, Google Cafe other related news about SEO and online advertising.

Edition 20 - Connected FM's social media strategy, the big name change and, Zappos are human

enquiries@podcastmatters.co.uk — Wed, 26 May 2010 01:46:05 +0100

In edition 20 we talk to Iain Murray and Shona Lyttel about Connected FM's commitment to social media as an integral part of their marketing and how their whole web presence revolves around transparency and engagement. We also discuss the reasons for the forthcoming Podcastmatters name change on the 17th June.

Also mentioned: A rare Zappos mistake and how effectively they dealt with it, John McGuire and Phoenix Car Company's network site, the iPad, the sony Bloggie and Iain's usual gadget, App and software roundup.

Edition 19 - iPad 3G Tariffs, HTC Legened gets fired and, YouTube for SEO

enquiries@podcastmatters.co.uk — Tue, 11 May 2010 09:04:01 +0100

In edition 19 I chat with Kyle Murdoch, Iain Murray and Shona Lyttel about the iPad 3G tariffs and whether it's really worth taking a 3G package. We also discuss the dangers of exceeding the monthly bandwidth charge and how we've been caught out in the past. Iain does his usual look at gadgets and Apps and explains why his shiny new HTC Legend has been fired in the space of one episode of the podcast!

We hear from Tim Barlow at Attacat who answers a listener question about the value of regularly updating your YouTube Channel and whether it plays any part Search Engine Optimisation.

Edition 18 - The Digital Economy Act with Valerie Surgenor

enquiries@podcastmatters.co.uk — Mon, 19 Apr 2010 19:07:38 +0100

The Digital Economy Act went through parliament under the "was up" procedure - in this episode we speak to Valerie Surgenor, IT Lawyer with Macroberts who explains the "wash up" procedure and some of the key aspects of the Digital Economy Act. Valerie explains where she forsees issues with the act and explains a little about the procedure for making future amendments.

www.macroberts.com

Edition 17 - The iPad, we have a panel in to try out and discuss the new iPad

enquiries@podcastmatters.co.uk — Thu, 08 Apr 2010 10:27:43 +0100

We were lucky enough to get one of the first iPads in Scotland, less than 24 hours after it was launched in the USA so we got a panel together to try it out, discuss the features and, chat about whether there really is a market for this type of device. The panel consists of Valerie Surgenor, IT Lawyer with MacRoberts, Shona Lyttel, PR & Marketing Manager with Connectedfm, our resident gadget man Iain Murray, CEO of Connectedfm, Alex Dobbie, Designer in Residence, Glasgow School of Art, Kyle Murdoch and Gordon White from Podcastmatters.

We also chat with John McGlynn of the Airlink Group who was kind enough to bring the iPad from New York for us and he tells as a bit about the experience in the queue and some of the people he met.

Finally we catch up with Colin Gilchrist to talk about the Edinburgh Coffee Mornings and the Edinburgh New Media Breakfast.

Edition 16 - Google Execs get jail sentence, where to get a Social Media Policy and Gadgets Galore!

enquiries@podcastmatters.co.uk — Wed, 10 Mar 2010 23:28:11 +0000

Iain Murray from Chardfm makes his debut as our Gadget advisor, we're still trying to give him a name so please let us know your ideas at gordon@podcastmatters.co.uk Iain discusses lots of great gadgets, web sites and mobile Apps.

John Mackenzie, Partner at Pinsent Masons the law firm behind http://www.out-law.com joins us to talk about the recent ruling in the Italian Courts which led to three Google Execcutives being handed suspended jail sentences. John explains the law behind this case and why it could be a landmark ruling.

Steve Cook from Empire HR http://www.empirehr.com tells us why it's so important for organisations to have a Social Media Policy and the implications for the companies that don't give out proper guidelines to employees.

Edition 15 - Interview with Paul Levinson, authour of New New Media

enquiries@podcastmatters.co.uk — Wed, 24 Feb 2010 10:52:17 +0000

We talk to Paul Levinson, Professor of Communication and Media Studies at Fordham University in New York and author of New New Media. during the interview we discuss Paul's book, social media in politics, China, social media in the workplace and a selection of other topics.

We also announce a new contributor to the Social Media Podcast and look forward to what's happening in Social Media Podcast N0.16.

Contacts:
Our Network: http://network.podcastmatters.co.uk
Web Site: http://www.podcastmatters.co.uk
Email: gordon@podcastmatters.co.uk kyle@podcastmatters.co.uk malcolm@podcastmatters.co.uk
Twitter: @gordonwhite @kjmurdocj @malcolmwhite1
Telephone: 0141 616 3155

Edition 14 - Scott Allsion, Iain Murray and Shona Lyttel

enquiries@podcastmatters.co.uk — Fri, 12 Feb 2010 05:27:02 +0000

Scott Allison talks about his trip to visit Zappos in Los Vegas and Iain Murray and Shona Lyttel from Chardfm talk about Social Media on the move.

Preview of the interview with Paul Levinson, author of New New Media

Some great discussion and comments from everyone.

We also give details of the new Podcastmatters iPhone App

Details of the next round of New Media Breakfasts in Glasgow, Edinburgh and Inverness

Edition 13 - Cows in Inverurie, beans on toast and what happened to Evan Ratliff?

enquiries@podcastmatters.co.uk — Wed, 20 Jan 2010 18:17:29 +0000

In this episode we discuss the Wired Magazine article - Vanish. Evan Ratliff tried to disappear for a month, did he conduct a realistic exercise. Can you disappear and maintain a social media profile? http://www.wired.com/vanish

We talk to Eddie Gilmour, MD of Spymasters http://www.spymaster.org about the exercise and your digital footprint

We also talk about Bakupify which offers a back-up service for all your social media activity http://www.backupify.com

What we got up to in a car park in Inverurie with a cow!

Beans on Toast - We review the Red Laser iPhone App

We also review a couple of other iPhone Apps - AudioBoo and FourSquare

New Media Breakfast 29th January - Social Media in the Work Place

Edition 12 - Interview with John McTaggart, Modernity Scotland

enquiries@podcastmatters.co.uk — Wed, 30 Dec 2009 18:09:53 +0000

John McTaggart, Modernity Scotland talks about social media in education and the how he thinks social media will play a part in the 2010 General Election in the UK.

Edition 11 - Rounding off the year

enquiries@podcastmatters.co.uk — Thu, 24 Dec 2009 23:18:04 +0000

In this edition Gordon and Kyle from Podcastmatters round off the year with a chat about the latest stories appearing in the social media scene and what we've been doing for our clients in social media. There's an interview with John McGlyyn, Chairman of Airlink Group about his approach to social media and a look at some of the highlights of the year.

We also discuss the Book of the Year, Quote of the Year, Video of the Year and some other general ramblings.

Podcastmatters social network - http://network.podcastmatters.co.uk
Podcastmatters web site - http://www.podcastmatters.co.uk

Gordon White on Twitter - www.twitter.com/gordonwhite
Kyle Murdoch on Twitter - www.twitter.com/kjmurdoch

Edition 10 - Interview with Mitch Joel

enquiries@podcastmatters.co.uk — Thu, 24 Dec 2009 16:04:15 +0000

Mitch Joel, author of Six Pixels of Separation, talks about the his book and the changing nature of communication in business.

Edition 9 - Breakfast, newspapers and Cameron

enquiries@podcastmatters.co.uk — Tue, 29 Sep 2009 19:49:41 +0100

We talk about the launch of the New Media Breakfast Glasgow and review some of the Titter and Blog comments made during and after the launch. We also look forward to the launch of the New Media Breakfast Edinburgh and talk about Gordon's alleged "pop at the newspapers".

Also on the podcast is Cameron White, a 15 year old schoolboy who joins Podcastmatters this week for his work experience.

Edition 8 - Alastair Campbell

enquiries@podcastmatters.co.uk — Tue, 22 Sep 2009 09:51:51 +0100

Former Head of Communications for the Labour Party, Alastair Campbell gives as his thoughts on Social Media in politics and, his opinion of how prepared the current political parties in the UK are for running effective social media campaign. We also discuss Kenneth Martin's interview and the need for transparency in communication.

Edition 7 - New Media Breakfast

enquiries@podcastmatters.co.uk — Mon, 07 Sep 2009 15:02:37 +0100

Social Media Podcast Edition 7 - We talk about the forthcoming New Media Breakfast and some of the interviews we will be doing very soon.

Edition 4 - Cliff Ravenscraft

enquiries@podcastmatters.co.uk — Tue, 28 Apr 2009 12:02:07 +0100

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On this edition, my dodgy laptop microphone is brought into play as I interview Cliff Ravenscraft.

Cliff runs GSPN.tv, where he and his wife Stephanie have built a community of social media participants. Cliff shares his knowledge and gives us some tips on building communities and relationships with faithful listeners.

Edition 6 - Pets Are Cute

enquiries@podcastmatters.co.uk — Thu, 19 Mar 2009 13:55:03 +0000

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Mark Hunter, Clare Malcom and Kyle Murdoch get together to record another Social Media Podcast.

Mr Tweet - http://www.mrtweet.net/
Twitter Visualisations - http://mashable.com/2009/03/16/twitter-visualizations/

Why are Twitter visualisations important as Twitter develops and becomes more important?

Question from CheezeDMG re. Facebook opening up to Google.

Can we separate social media from the success stories?

Further 'explosion' of Twitter - http://news.bbc.co.uk/newsbeat/hi/technology/newsid_7948000/7948092.stm - Barack Obama is a celebrity??

Cute as Hell, social network for animals - http://mashable.com/2009/03/16/cute-as-hell/. This illustrates the important of niche social network.

Foursquare - http://playfoursquare.com/help

http://mashable.com/2009/03/16/foursquare/

Kyle prepares to cycle the length of Britain and talks about some inspiration he found online.

Clare picks Moontoast.

Special mention to the launch of the Rise and Shine album.

Edition 5 - Mike Krus and Ewan Spence

enquiries@podcastmatters.co.uk — Thu, 05 Mar 2009 11:21:57 +0000

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Discussion

Mark Hunter, Clare Malcolm and Kyle Murdoch are joined in the Saltire Centre by Mike Krus and Ewan Spence. Topics covered include APIs, Gmail 'being down' (do we rely on Google too much for our social media needs?), backing up data, Twitter and why Ewan spends so much time in the States during March.

Please join the discussion on our FriendFeed page.

Edition 3 - Neville Hobson

enquiries@podcastmatters.co.uk — Fri, 13 Feb 2009 12:09:37 +0000

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Mark Hunter, Clare Malcolm and Kyle Murdoch huddle around Podcastmatters Ltd mics to talk social media.

Once again, Twestival is on our minds as is a recent post on Mashable regarding the top brands currently using Twitter; what do your Tweets need in order to have the most impact.

We're joined on the telephone by Neville Hobson of the inimitable 'For Immediate Release; the Hobson and Holtz Report'.

Topics covered with Neville;

Explosion of Twitter over the last 6 months
Importance of validating Twitter identities
Importance of avoiding 'cyber squatting' on Twitter
Twestival; watershed moment in social media

Neville also answers Cameron Reilly's question from the last podcast. He likewise tackles Karin Hoegh's question, as submitted via Twitter.

If you'd like to participate in a future Social Media Podcast, please contact me via Twitter or leave a comment on the blog.

This edition of the Social Media Podcast was brought to you by The Hirer, thanks to them for their support.

Edition 1 - Twitter and CC Chapman

enquiries@podcastmatters.co.uk — Sun, 01 Feb 2009 14:41:29 +0000

Edition 2 - Twestival, Swearing and Cameron Reilly

enquiries@podcastmatters.co.uk — Fri, 06 Feb 2009 14:41:28 +0000

Mark Hunter, Clare Malcolm and Kyle Murdoch gather in the Podcastmatters Ltd studio for another edition of the Social Media Podcast.

On today's show we cover;

Twestival
Charity:Water
Fake Bake's burgeoning social media presence
Interview Cameron Reilly
Cameron talks about his background, the challenges and threats facing social media, his perception on whether corporations now 'get it' and how newspapers are flogging a dead horse (interview NSFW)

We also discuss the death of newspapers (Facebook Cause)

Visit Podcastmatter's social network to engage with fellow social media producers and consumers. Paul Levinson has just posted this great video, highly recommended viewing.