All back and refreshed after the festive season break, we resume the usual banter and chat about social media, gadgets and relevant (and sometimes not so relevant) news items. As normal, we have the odd disagreement and a few laughs as we talk through an interesting and varied list of topics and, for the first time, we announce the winner of our fatBuzz Social Media Podcast Green Award!

On Social Media Podcast No.42 we discuss the following:

The Steve Jobs doll - Can you patent a person?
Linked-In - The user who claimed constructive dismissal because of content posted on his profile and his online CV. For more information on this you can read the blog post by Innes Clark, Partner with Morton Fraser
Personal profiles - do you have a different persona on-line?
Posting content - why do people share so much information on-line?
Rupert Murdoch - he joins Twitter and immediately picks a fight with Google
Steve Jobs book - what Kyle didn't have to say about it!
MyPermissions.org - a new platform for managing your on-line permissions
FitBit and Endomondo - Iain's useless fitness apps
Augmented Reality - where is it at and is the cost of entry a barrier to greater uptake?
QR Codes - Heineken's great campaign and other good ideas
The new fatBuzz Social Media Podcast Awards - who wins our first award? The Green Award
Mark Zuckerberg - Gordon gets an email from the Facebook founder
Top level domain names - the new top level domains - are they a license to print money?
Wikipedia - the first internet strike
fatBuzz.TV - a new resource from fatBuzz
NetFlix - the UK launch
Zappos - the recent data breach and the strange decision to shut down telephone lines and block the blog outside the US
Facebook Insights - the new Facebook Insights has been released with lots of useful information for brands
Recommended Blogs - do you have any blogs you would recommend to other listeners?
Targeted Social Media Marketing - we discuss the benefits of building a relevant community

We hope you enjoy the podcast, if you have any comments to make or topics you would like us to discuss please leave them here on the blog or on our Facebook Page. www.facebook.com/socialmediapodcast

We've put the single on the podcast so that you can listen before you buy! Yes, we want you to go to iTunes and download the single - every single penny raised will go to help the children supported by the great work done by Aberlour. So, as a favour to the Social Media Podcast team, please buy a copy of the single (or the full EP) it's well worth the money.

As with recent episodes I have listed the topics in a slightly different way the feedback seems to be that you liked this method of highlighting the various topics we argue about.

On Social Media Podcast No.41 we discuss the following:
The New Twitter Business Pages
@SantasPage - a fatBuzz experiment
Twitter - Are brands truly engaged with their Twitter followers?
Twitter - the new mobile App
Google - The new home page layout
Google+ - The new fatBuzz Google+ Page
The "Big" Storm - #HurricaneBawBag
Heineken's Christmas Tree - The giant TV Tree in Singapore
John Lewis and Waitrose - A collaboration with QR Codes
Christmas Apps - "Deck the Screens", Charlie Brown & Christmas List
The Story of Christmas - A Social Network Christmas
Iain's 3 stupid gifts - Listen and judge for yourself!
Iain's new Samsung Galaxy - and the much better iPhone4S!!!
Adobe - No further development of Flash Player on mobile devices
Monitoring Social media during the holidays
The fatBuzz Winter Gift - we reveal what it is
Android open a store - in Australia!
Portable North Pole TV - ideal for the kids this Christmas
Aberlour Child Care Trust - the Christmas single with Edward Reid
We hope you enjoy the podcast, if you have any comments to make or topics you would like us to discuss please leave them here on the blog or on our Facebook Page.

David McKinlay is our latest recruit at fatBuzz, he was thrown in at the deep end with this one because he only started his new role as developer the same day as we recorded this podcast - a big welcome to David, we look forward to his contributions in the future.

As with the last episode I have listed the topics in a slightly different way the feedback seems to be that you liked this method of highlighting the various topics we argue about.

On Social Media Podcast No.40 we discuss the following:
Google+ - flop, success, slow burner? - we discuss this at length
Google+ Business Pages - could this be the making of it?
Facebook - the new Timeline
Social Media Privacy Settings - an even greater need to take control
Google Music and Google Video - the latest news
Google App Store, iTunes and iCloud - what's been happening
Spotify, NetFlick,ILoveFilm - they all get a passing mention
Steve Jobs - A sad loss
Social Media Strategy - why you must have one
QR Codes - A look at Dean's new Recipe Book and QR Codes
Touchnote - they're doing Christmas Cards
Banjo App - Iain explains what it does
SiRi - why it can't find www.fatBuzz.com
UVoucher - Iain gets cheap Pizzas
CardMobili - Iain explains this pretty pointless App
AA Safety Cameras and Cams Ahoy - Why Gordon doesn't need such Apps
Sky+ and SkyGo - what's happening with these new versions
Smartr and Xobini - how the curate your engagement
Aura PR - We answer Lauara's question about using video for business
iPad - Should Apple go cheap to protect market share - a good arguement to finish
We hope you enjoy the podcast, if you have any comments to make or topics you would like us to discuss please leave them here on the blog or on our Facebook Page.

For this episode I have listed the topics in a slightly different way and I would appreciate your feedback about whether this is better than the post Social Media Podcast No.38.

On Social Media Podcast No.39 we discuss the following:

Facebook - the changes so far
Facebook - more changes to come
Facebook - mobile platform
Google+ - should they be worried?
Facebook - privacy settings more important than ever
Personal Branding - more important than ever
Communities - how many people can you realistically engage with?
Twitter - Kissing the Blarney Stone
Scotland - should it become a tax haven?
Groupon - all's not well
Tumblr - what's Richard Branson up to?
JellyBook - like Groupon it's finding it difficult to do deals
Social Media Week - a success in Glasgow
Your social media - who controls it?
QuickBuzz - the new fatBuzz video tips
Facebook - scams
Linked-In - Is it the most improved platform?
Collaboration - It works, live with it!
Hashtags - powerful yet misunderstood
Direct Mail - It works, live with it!
Gordon's New Car - well done Victoria Beckham
Augmented Reality - is it on the wane
Hashtags - ours needs to be used more often #MediaPodcast
PressReader - still impressing Iain
Dodo Case - the most exclusive case in the World!
Apple - complaint about an AppleStore purchase from Gordon!

We start with a chat about Google+ - could this be something that Iain and Gordon agree on? - You need to listen to find out! We explore what Google+ is and who is it competing with and, is it one major social media platform too many?

Facebook has also undergone some major changes since the last podcast so we look at what's new here and what we can expect in the near future. This discussion also questions how good, or bad, the big 4 (Facebook, Twitter, Linked-In and Google) are at actually communicating with their users - your thought son this would be much appreciated.

Other topics we explore along the way include:
Social Media in the workplace - are attitudes changing?
Iain confesses he's finding weaknesses with Android
Apple's customer service - is it the best you can get?
Steve Jobs and his retirement - Can he be replaced?
What's next for Apple?
App Stores - Are there too many around?
Widgets vs Icons
Coca-Cola's Facebook Fan Page was not originally set up by Coca-Cola which leads us to chat about the difficulty brands are having with talking to their end users for the first time.
IKEA's new television advert and how it is part of a campaign that includes some very clever YouTube/Facebook promotion
QR Codes and their increasing popularity as predicted by Social Media Podcast 140 years ago!

We also give a big thanks to CC Chapman for the fantastic video introduction for the last New Media Breakfast and also to Jennifer Holloway for the first of her guest posts on the fatBuzz Blog.

Finally, we take a look at some Apps that have caught our eye including: Press Reader, News360, Nova, Optiscan, CatchNotes, Zinio and TouchNote.

The edition does tend to focus a lot of Facebook; largely because we had just completed three "Facebook for Business" New Media Breakfast in the preceding six days! In that period we had all attended the Entrepreneurial Exchange Conference at Gleneagles where much of the speaker's content was about the use of social media in their businesses.

We also discuss the relevancy of your community and the need to develop a following that is relevant to your business and, the usefulness of Twitter and Facebook Lists.

We talk about a couple of influential social media business people, Michelle Mone of Ultimo and Richard McKay of Richard McKay flooring.

Other subjects include:
Tommy Sheridan blogging from jail (But now he isn't!!!)
Groupon's timing on going to the market
Glasgow's Great Deal and Edinburgh's Great Deal
Facebook Deals
Facebook Sponsored Stories
The diabolically bad Facebook Mobile Platforms
QR Codes - Mitch Joel's blog about how they can create a negative experience for a brand
Gaynor MacIntyre of MacIntyre's of Edinburgh and her QR Code
WAZE - An application for traffic management using Geo-Tagging and Twitter
Cloud Computing, Apple iCloud, DropBox, Google Cloud etc.
Two Boys Opera and the viral video - Can I be Your Friend?
Personal Branding Online with Jennifer Holloway
To book a 1to1 meeting with Jennifer email fiona@fatbuzz.com
Our new Social Media Podcast Facebook Page

We also took the opportunity to have a conversation with Sallie about her work and some social media related issues, during the chat we discussed the following:
The power of podcasting as a communication tool
Sallie's forthcoming podcast workshop
Audioboo and other "simple" ways to podcast
The deterioration of the English language, bad grammar and people's fear of writing
I'm sure you'll find the conversation extremely interesting with a suitable balance of fun and serious commentary. Following the interview I also comment on something that Sallie does very well and others do very badly; deciding when something should be said off-line as opposed to on-line.

To help you identify Sallie and myself, the voice in stereo is Sallie's and mine is in mono (basically becuase I'm stupid and didn't check the settings on the recording tool I downloaded minutes before Sallie and I recorded the podcast!!!) My apologies.

The usual team of Kyle Murdoch, Iain Murray and myself (Gordon White) then go on to discuss a range of topics from the world of social media including the following:
Telstra's social media training progress
Social Media Policies - Link to examples on www.socialmediagovernance.com
The rising popularity of QR Codes (Quick Response Codes) and how fatBuzz use Kimtag as a single QR Code linked to all of our on-line places
Personal branding and the importance of your reputation online - Link to www.reputation.com
The forthcoming New Media Breakfast on Personal Branding with Jennifer Holloway
EBay Shops - Does a 100% positive feedback rating add to the sales value of your EBay store?
These are some of the main things we chat about dueing the podcast. In addition, we mention Spotify, iTunes, Amazon Cloud, LoveFilm, Audible.com and, Silverlight.

We also refer to a very useful piece of research conducted by Buddy Media which is available as a pdf download on Mashable - Facebook Engagement Data

Finally, we leave the podcast with an invitation to take a look at the latest marketing campaign from Range Rover for the new Ramge Rover Evoque. We intend to discuss this on the next podcast so, please take a moment to have a look and make a comment about it before we record Social Media Podcast 37.

You can also follw the Social Media Podcast on Facebook now - visit and "Like" the new Social Media Podcast Facebook Page HERE.

The progress (or non-progress) of the Digital Economy Act
The Bribery Act and potential web connotations
Where does responsibility lie with social media mistakes
Ownership of an employees online community
Cloud Computing - security and ownership of data stored in the cloud
European Union laws on notification of cookies on your web site
New rules about disclosure of data breaches

We would also like to thank Tim Barlow of Attacat and Derek Lally for the questions the sent in via Twitter for this podcast.

If you have any questions you would like us to discuss on the next Social Media Podcast please forward them to gordon@fatbuzz.com and we will be pleased to include them in our discussion. The next podcast recording is scheduled for the morning of Monday 9th May so, please send any questions or comments prior to this.

The information on this podcast is for discussion purposes only, it does not constitute legal advice; for advice on a specific issue please contact valerie.surgenor@macroberts.com

During our chat we examine the new Motorola Xoom and inevitably compare it to the new iPad 2 and during that discussion we talk about the absence of other players in the market, particularly Microsoft.

Following this we look at a whole host of subjects with the usual light hearted banter; subjects include the popularity of Twitter, Paper.li and an interesting introduction to Storify. Microsoft also come under fire for their attempt at Quick Response codes and we ask if Google +1 is just the latest attempt by Google to get into Social Media.

The Social Media Podcast would be incomplete without the latest chat about Facebook so, we touch on their continued dominance, the new Facebook Questions and, controlling the News Feed. During this chat we also look at other social media sites like Wayne's World and ask if any of these can really make any dent in the popularity of Facebook.

On the App front, we look at BA's (British Airways) new App for Executive Club members and Tripit.

As usual, the podcast is rounded off with an update about the New Media Breakfast when we bring you details of the next three breakfasts in Glasgow and Edinburgh.

On the podcast we discuss lots of new things - the new iPad gets the thumbs down, Iain Murray has a new job, the Oxford Dictionary has some new words...we even discuss a new Bride - more about that when you listen to the podcast.

We talk about Crowd Sourcing, Coca Cola, Maroon 5, Gold Corp, Lynx new advert, Foursquare, Twestival, Twitter's 5th Birthday, Facebook Places, Cupcakes, Facebook Sponsored Stories and much more.

Kiril chats to us about his presentation and the importance of Conversion Rate Optimisation and, we talk about the need to get CEO's and senior management to 'buy in' to social media and how organisations who's top management have bought in are succeeding with social media.

We review the recent New Media Breakfast with Tommy Mitchell of NVT Group where he talked about Cloud Computing, we discuss the new Facebook Pages and generally discuss some of the recent developments in social media. We are also joined by special guests, Sally and Bruce Dick of John Dick & Son who talk about their recent adoption of social media and they help us review a few iPad Apps for Interior Design which include: Decor Advisor, Cool Hunting, Houzz and Dream Home.

We also compliment AudioBoo for some great customer service when we needed help ahead of a very unusual Burn's Supper. There is also a quick review of a great App for artists called ArtRage and we also get a plug in for Gordon's Facebook Page - Gordon White's Art

Other things mentioned include: deck.ly audible.com dropbox

We have decided to use a new hashtag for the Social Media Podcast #SMPodcast We will be using the #SMPodcast to let you know when we're recording the podcast so that you can ask questions or suggest discussion topics. So, please follow the hashtag so that you can keep up to date with our recordings.

Finally, if you would like top be on a podcast either in person or, via Skype, please contact me at gordon@fatbuzz.com and we will try to get it organised.

We then move on to discuss a range of topics including, Facebook Sponsored Adverts, CNN's iReport, DropBox iPad App, Prezi iPad App, the Dodo Case for the iPad, Citizen Journalism and much more.

Russell Smith then joins us to talk about the 15 strong team from Phoenix Car Company going to the annual NADA convention in San Francisco to learn more about customer service. He explains how the attendees staked their claim to a place on the trip via social media and, how they will be sending regular reports back from the convention via social media. We also suggested to Russell that Sallie Goetsch (Social Media Podcast No.24) might be able to help those who are new to blogging if they experience any difficulties whilst in San Francisco!!!

We also look at Quora, DODO Cases (the superb new iPad case ordered by Gordon White), YouTube's new home page, the new iPad 2, Acer Iconia, Skype Video on the iPhone 4, Zazzle.co.uk and how Attacat have used a similar idea on their corporate tops.

We also talk about the importance of putting references to your on-line sites in your off-line collateral, the need to reset your Facebook privacy after the arrival of "Instant Personalisation" and, DIGG vs REdit vs StumbleUpon.

Closer to home, we look at the new web site for New Media Breakfast and how you can now get all of the information for each event in a single web location. We also have a new Facebook Page for the breakfasts and we've added a feed from the web site to the fatBuzz Iphone App.

You'll hear the usual informal chat, humour and general fun surrounding the whole world of social media culminating in the demonstration of my latest iPad App acquisition and my potential as a music DJ!

Gordon reveals the elements of the new Facebook Pages he was lucky enough to see when reportedly a Facebook engineer mistakenly made them live last week. Gordon was working on the fatBuzz Page when the new layout and functions appeared for about 10 mins.

We also discuss the best new device of 2010 with surprising results from our poll. Listen in to her what our community though of this and many other favourites from the past year.

We also reveal a little more about the new fatBuzz offices, the new web site planned for New Media Breakfast and, the new fatBuzz App.

To round off the podcast we have music from Paul Levinson's album "Twice Upon A Rhyme" which has just been re-released as a remastered vinyl. Paul is author of the best selling book "New New Media" and he recently recorded a piece of video on Skype where he addressed the New Media Breakfast audience so, little urprise he chose the title, "Looking for sunsets (in the early morning) as the track for the Social Media Podcast.

The album is available in the UK as a download from iTunes, Amazon and eMusic and, the remastered vinyl is also available from Whiplash/Salvation Records in the UK. You can get it via eBay at: http://cgi.ebay.com/PAUL-LEVINSON-Twice-upon-rhyme-LP-Pokora-NEW-LISTEN-/110620958108?pt=UK_Records&hash=item19c185dd9c#ht_2627wt_754

Or, from the store at:

Whiplash Records
Anthony Nyland
12 Cronton park close
Widnes
Cheshire
WA8 5DR
United Kingdom
Phone: 0151|4244040
Email: sales@whiplashrecords.co.uk

And people can get more of my music, for free, with reviews, history of the album, etc at http://myspace.com/paullevmusic

We also explore whether or not bloggers need to be, ore should be, trained in defamation and, could Facebook Places possibly get you sacked?

fatBuzz Blog http://www.fatbuzzblog.com

fatBuzz web site http://www.fatbuzz.com

fatBuzz Social Network http://network.fatbuzz.com/

http://www.macroberts.com/content/content_488.aspx?returnurl=/content/content_426.aspx&returntext=Senior%20Associates&profileId=162

Download Social Media Podcast http://itunes.apple.com/gb/podcast/social-media-podcast/id304622936

Iain Murray tells us about his recent social media strategy to promote ConnectedFM at the Total Workplace Management conference in London and how he used a mixture of conventional advertising and networking with social media.

For the first time we are featuring an unreleased band, Unique Nights from Belfast, Northern Ireland. This is something we will do in future so, if you are a singer, songwriter or band, please send us your track and links to your web site and we'll get you on the podcast.

You can contact us at:

fatBuzz Blog http://www.fatbuzzblog.com

fatBuzz web site http://www.fatbuzz.com

fatBuzz Social Network http://network.fatbuzz.com/

ConnectedFM http://www.connectedfm.com

Download Social Media Podcast http://itunes.apple.com/gb/podcast/social-media-podcast/id304622936

Our panel included:
Valerie Surgenor, Senior Associate, MacRoberts LLP
Ben Rogers, Operations & Business Development Director, Attacat
Belinda Roberts, Managing Director, Winning Entrepreneurs
Gordon McIntyre-Kemp Managing Director, Intelligise
Gary Ennis Managing Director, NS Design
Gordon White took the Chairman role for the event.

We had a range of questions on a variety of subjects including the following:

Can you explain the difference in my rights as a blog owner if I elect for a moderated or unmoderated blog?

And, what defines a moderated blog? Is a blog deemed to be moderated if:
• I choose to approve comments before they are posted
• I use a spam filter
• I delete offensive or, irrelevant posts

We are seeing more and more video online. Will this eventually overtake the written word and how can we stay ahead of the game with videos online?

What is the panel's advice for getting more people to view your video content?

Is it possible to have a meaningful social media presence using just one platform? If so, which one?

As a Non Executive Director of Scotland's largest Children's Charity Aberlour Childcare Trust we are working with fatBuzz to embrace and embed Social Media across our 47 locations in Scotland. What ideas do the panel have to help third sector organisations such as Aberlour get there opportunities, events and needs across to potential Staff, Volunteers, Individual Donors, Corporate Sponsors and Trusts?

Can you offer any guidelines about what proportion of your marketing budget should be spent on social media?

What content aggregator tools are available to assist with gathering and monitoring content?

Does the arrival of Google Instant require any radical amendments to my search marketing strategy?

We also look at an exercise conducted by fatBuzz on Twitter that raised £1000 for Aberlour Child Care Trust by selling sponsorship of corporate branded cupcake boxes. Sticking with non-profits, we discuss "The Networked Nonprofit" by Beth Kanter and Allison Fine.

Iain tells us about his experiment using the printed media as part of a social media strategy. He also brings us up to date with the latest gadget and App news.

Recetly returned froma a three week trip to America, Kyle explains why the iPad was the perfect travelling companion.

We also explain why we have adopted the advice of Sallie Goetsch (Social Media Podcast 24) and added an audio player to the blog posts.

Sallie is co-founder of Podcast Asylum, owner of The Author-izer and the Fileslinger Backup Blog. She is also a ghost writer (having written her first novel at the age of 19). a linguist with special expertise in Latin and Greek and, she is a regular speaker at podcasting and social media conferences.

Sallie talks about her work with Podcast Asylum, Filesliger Backup Blog and Strategic Name Development, giving us an insight about her work in social media. We also discuss the current podcasting and social media climate in the US and talk about her guest hosting on the FIR (For Immediate Release) podcast when she fills in for her good friend Shel Holtz.

Also mentioned: A rare Zappos mistake and how effectively they dealt with it, John McGuire and Phoenix Car Company's network site, the iPad, the sony Bloggie and Iain's usual gadget, App and software roundup.

We hear from Tim Barlow at Attacat who answers a listener question about the value of regularly updating your YouTube Channel and whether it plays any part Search Engine Optimisation.

www.macroberts.com

We also chat with John McGlynn of the Airlink Group who was kind enough to bring the iPad from New York for us and he tells as a bit about the experience in the queue and some of the people he met.

Finally we catch up with Colin Gilchrist to talk about the Edinburgh Coffee Mornings and the Edinburgh New Media Breakfast.

John Mackenzie, Partner at Pinsent Masons the law firm behind http://www.out-law.com joins us to talk about the recent ruling in the Italian Courts which led to three Google Execcutives being handed suspended jail sentences. John explains the law behind this case and why it could be a landmark ruling.

Steve Cook from Empire HR http://www.empirehr.com tells us why it's so important for organisations to have a Social Media Policy and the implications for the companies that don't give out proper guidelines to employees.

We also announce a new contributor to the Social Media Podcast and look forward to what's happening in Social Media Podcast N0.16.

Contacts:
Our Network: http://network.podcastmatters.co.uk
Web Site: http://www.podcastmatters.co.uk
Email: gordon@podcastmatters.co.uk kyle@podcastmatters.co.uk malcolm@podcastmatters.co.uk
Twitter: @gordonwhite @kjmurdocj @malcolmwhite1
Telephone: 0141 616 3155

Preview of the interview with Paul Levinson, author of New New Media

Some great discussion and comments from everyone.

We also give details of the new Podcastmatters iPhone App

Details of the next round of New Media Breakfasts in Glasgow, Edinburgh and Inverness

Contacts:
Our Network: http://network.podcastmatters.co.uk
Web Site: http://www.podcastmatters.co.uk
Email: gordon@podcastmatters.co.uk kyle@podcastmatters.co.uk malcolm@podcastmatters.co.uk
Twitter: @gordonwhite @kjmurdocj @malcolmwhite1
Telephone: 0141 616 3155

We talk to Eddie Gilmour, MD of Spymasters http://www.spymaster.org about the exercise and your digital footprint

We also talk about Bakupify which offers a back-up service for all your social media activity http://www.backupify.com

What we got up to in a car park in Inverurie with a cow!

Beans on Toast - We review the Red Laser iPhone App

We also review a couple of other iPhone Apps - AudioBoo and FourSquare

New Media Breakfast 29th January - Social Media in the Work Place

Contacts:
Our Network: http://network.podcastmatters.co.uk
Web Site: http://www.podcastmatters.co.uk
Email: gordon@podcastmatters.co.uk kyle@podcastmatters.co.uk malcolm@podcastmatters.co.uk
Twitter: @gordonwhite @kjmurdocj @malcolmwhite1
Telephone: 0141 616 3155

We also discuss the Book of the Year, Quote of the Year, Video of the Year and some other general ramblings.

Podcastmatters social network - http://network.podcastmatters.co.uk
Podcastmatters web site - http://www.podcastmatters.co.uk

Gordon White on Twitter - www.twitter.com/gordonwhite
Kyle Murdoch on Twitter - www.twitter.com/kjmurdoch

Also on the podcast is Cameron White, a 15 year old schoolboy who joins Podcastmatters this week for his work experience.

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On this edition, my dodgy laptop microphone is brought into play as I interview Cliff Ravenscraft.

Cliff runs GSPN.tv, where he and his wife Stephanie have built a community of social media participants. Cliff shares his knowledge and gives us some tips on building communities and relationships with faithful listeners.

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Discuss the podcast on FriendFeed

Mark Hunter, Clare Malcom and Kyle Murdoch get together to record another Social Media Podcast.

Mr Tweet - http://www.mrtweet.net/
Twitter Visualisations - http://mashable.com/2009/03/16/twitter-visualizations/

• Why are Twitter visualisations important as Twitter develops and becomes more important?

Question from CheezeDMG re. Facebook opening up to Google.

Can we separate social media from the success stories?

Further 'explosion' of Twitter - http://news.bbc.co.uk/newsbeat/hi/technology/newsid_7948000/7948092.stm - Barack Obama is a celebrity??

Cute as Hell, social network for animals - http://mashable.com/2009/03/16/cute-as-hell/. This illustrates the important of niche social network.

Foursquare - http://playfoursquare.com/help

• http://mashable.com/2009/03/16/foursquare/

Kyle prepares to cycle the length of Britain and talks about some inspiration he found online.

Clare picks Moontoast.

Special mention to the launch of the Rise and Shine album.

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Discussion

Mark Hunter, Clare Malcolm and Kyle Murdoch are joined in the Saltire Centre by Mike Krus and Ewan Spence. Topics covered include APIs, Gmail 'being down' (do we rely on Google too much for our social media needs?), backing up data, Twitter and why Ewan spends so much time in the States during March.

Please join the discussion on our FriendFeed page.

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Mark Hunter, Clare Malcolm and Kyle Murdoch huddle around Podcastmatters Ltd mics to talk social media.

Once again, Twestival is on our minds as is a recent post on Mashable regarding the top brands currently using Twitter; what do your Tweets need in order to have the most impact.

We're joined on the telephone by Neville Hobson of the inimitable 'For Immediate Release; the Hobson and Holtz Report'.

Topics covered with Neville;

• Explosion of Twitter over the last 6 months
• Importance of validating Twitter identities
• Importance of avoiding 'cyber squatting' on Twitter
• Twestival; watershed moment in social media

Neville also answers Cameron Reilly's question from the last podcast. He likewise tackles Karin Hoegh's question, as submitted via Twitter.

If you'd like to participate in a future Social Media Podcast, please contact me via Twitter or leave a comment on the blog.

This edition of the Social Media Podcast was brought to you by The Hirer, thanks to them for their support.

On today's show we cover;

• Twestival
• Charity:Water
• Fake Bake's burgeoning social media presence
• Interview Cameron Reilly
• Cameron talks about his background, the challenges and threats facing social media, his perception on whether corporations now 'get it' and how newspapers are flogging a dead horse (interview NSFW)

• We also discuss the death of newspapers (Facebook Cause)

Visit Podcastmatter's social network to engage with fellow social media producers and consumers. Paul Levinson has just posted this great video, highly recommended viewing.