Description:
|
Blogs (web logs) are perhaps best described as personal, on-line journals, allowing people to share news stories, web links and personal observations and opinion. However, many organisations are now using blogs to handle customer service and product information releases as well as vehicles to deliver a level of transparency within an organisation.
Blogs are an excellent way to offer interactivity with the consumer by enabling comment posting (which can be moderated). They are particularly good for establishing the blogger as an authority or expert in their field.
|