Data Collection explained by Podcastmatters

Activity:	DATA COLLECTION
Description:	Customer Relationship Management (CRM) is perhaps the best sales tool available to an organisation and, with Web 2.0 technology it is even more useful. The ability to personalise communications and use purchasing history to sell new products has made Data Collection essential. There is an art to Data Collection, asking for too much can be off-putting, not getting enough can mean missed opportunities. Telling the consumer why you need the information is usually the best policy. If a consumer thinks they'll get a better, more relevant, service from you they will normally part with the information you need.
Examples:	Podcastmatters is happy to discuss Data Collection techniques with you
Email enquiry:	data@podcastmatters.co.uk