Description:
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Word of mouth involves two way dialogue which makes it ideal for Web 2.0 technology. Unlike traditional (organic) word of mouth, Web 2.0 enables 'accelerated' word of mouth via viral marketing and brand evangelism.
Podcastmatters provide the tools to assist the word of mouth process will ensure that you develop this key area of your marketing. 'Tell a Friend' buttons, StumbleUpon links, viral video and blog participation are all good examples of tools that encourage your customer to spread your message.
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