There are over 24 million active users of social networks in the UK. and many of these people are using networks for business. Facebook Groups & Pages, Plaxo, Linked-In and BT Tradespace are all examples of social networks for business. Through new media, more and more people are nurturing potential business partners via mutual contacts.

Participation in Social networks is a good way to make new contacts and spread your message. Podcastmatters has created several private social networks that are targeted to specific user groups.