In 1986, Gordon White founded Design Matters, a design consultancy that provides design solutions for print and new media to a wide variety of organisations throughout the UK. In September 2006, in response to the growing demand for podcast content, he founded Podcastmatters Ltd, a company offering a complete range of podcast and new media production services.
Gordon is a past Chairman of Links of Scotland, a marketing group of 26 manufacturing companies in Scotland specifically tasked with promoting products in the USA. From January 2000 until June 2006, he was owner and Chairman of John Letters of Scotland until the business was sold to Direct Golf.
Gordon has a particular interest in new media and online marketing regularly delivering presentations and consultancy advice to senior executives about web marketing and how to leverage new media.
Gordon is also an accomplished artist and is renowned world wide for his golf art that is sold via his own golf art web site.